The resemblance between a collective mark and an ordinary mark is that both of them are used for goods, services; valuable properties paid in money and can be transferred to others; protected within a definite scope based on their displayed signs and goods, services which are used; inform consumers about goods, services quality as well as reputation of manufacturing enterprises, service providers.

However, there are many differences between a collective mark and an ordinary mark, in particular: an owner of a collective mark is an organization whose users are members of this organization, meanwhile, an owner of an ordinary mark is anyone manufacturing, trading goods, services; the next difference is that not all of signs can be registered as an ordinary mark, it is required to register the signs as a collective mark (or certification mark), for example geographical origin; the next difference is that the collective mark must be used according to particular regulation of using, other than according to the will of the owner of ordinary mark.

Although there are many differences between a collective mark and an ordinary mark, in fact, consumers rarely distinct these differences, except famous collective marks, for example Hoa Loc mango, the reason may be that the information about collective marks as well as feature of goods, services branded collective marks is not widespread among public.